Never an acronym to be taken lightly, search engine optimization is high on every astute business owner’s hitlist. Google is taking video into consideration far more these days, and adding video to your website can have a significant impact on your site’s rank.
- Getting your customer’s attention
The moving image is far more compelling than the static. And in today’s fast-paced world, grabbing – and keeping – the attention of your customer is more important than ever.
- Increasing click-through and better conversions
It’s been suggested that the use of video in a marketing campaign has the potential to double your click-through rate. There’s also been plenty of research to suggest that video converts better than any other marketing content. It’s probably got an awful lot to do with the emotional connections and engaging nature of video marketing. Video provides you with ample opportunity to connect with your viewer, through tone of voice, music, facial expressions, and more.
- More affordable than ever
A few years ago, video production techniques were often out of many people’s reach. But these days, there are so many ways to create videos as part of a digital marketing strategy, and there’s something for every budget. What’s more, it no longer takes months and months to turn out a high-quality marketing video. Something slick and streamlined can be part of your strategy within a matter of weeks, and sometimes even days.